My wealth

Budget Travel have an ad on bus-stops at the moment. It is written in WARNING! yellow and red. And it says:

"Not booking a Budget travel holiday will seriously damage your wealth. "

I don't get it.

If I book a holiday, of any sort, I will have to hand over some cash. Then, I will have less cash, or - if you like to use big words when small ones will do - wealth.

If I do NOT book a holiday, my wealth will be the same. I will not have less of it; it will not be damaged.

Of course the ad is meant to render feelings of panic and anxiety in people who get buses to work; that if they don't book two weeks in the baking sun surrounded by whingey kids, horny teens and two-for-one beer promos, their health will suffer drastically. The stress of your normal, working life will kill you. Get away from it all, or something.

Booking a Budget Travel holiday will seriously damage your wealth.